We have switched 2Vouch off to focus on the JobGenie!
Friday, June 19th, 2009Executing a public job referral model in a down market is a very tough challenge, in fact executing a public job referral model is challenging in a healthy market.
The team at 2Vouch have made the very hard decision of switching this service off for a while whilst we focus our team and resources on building out the new application we have developed The JobGenie.
Jeremy and I would like to say a big thank you to all of those early adopter companies who advertised jobs on 2Vouch and also a BIG thanks to all of you who signed up as referrers on the 2Vouch platform.
We are still very passionate that there is a market for job referrals globally but recognise that you have to have the right business model and funding. We think we are heading in the right direction with the JobGenie.
A few points on what we have learned through the 2Vouch experience.
- Ensure your start up is well funded to get you through the development phase with enough cash to execute your sales and marketing plan.
- Focus, focus, focus - build enough functionality in your web application to execute your core offering. We built a BIG comprehensive application that did a lot and it probably did too much. We only know this with the benefit of hindsight. Think Twitter!
- Venture Capital funding from Aussie venture firms is not realistically a funding option if you are a pre-revenue start-up in Australia.
- Build the parts of your applications that generate revenue as a priority.
- Launch early and iterate. If people like your design and think your application is slick at your launch. You’re too late to market!
- Have the right project management and collaboration tools to manage your agile development. We use Atlassian’s Jira and Confluence. Thanks guys you rock!
- Make sure you have direct access to your development team. We do now! We didn’t initially and that was a disaster! I will go public with who the Australian Web Development Company was that we engaged first time around but now is not the right time. Needless to say - I would never use them or recommend them!
- As a Recruiter and then CEO of a tech start-up - I have learned so much. The last three years have been a wonderful ride and I am taking everything I have learned and applying those lessons to the development and deployment of JobGenie On Demand Employee Referral Platform.
All the Best,
Riges Younan
CEO, 2Vouch.



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