Back in 1997, McKinsey & Company coined the phrase “The War For Talent” to highlight the growing shortage of talented staff and show the growing importance of intellectual property - the asset class created by “talent”.

Now, a decade later, Michael Gregoire writing on ZNet warns that things have gotten worse, not better. He argues that we will see a massive exodus of talent from the workforce over the next decade. In order to comba this trend, employers must promote themselves, manage talent pro-actively and provide policies that are “talent-friendly”.

In the midst of this new, more intensive war for talent, one of your most powerful weapons is the ability to create a motivated talent scout network who are well connected to the people you want to reach.

This insight is the core concept that lead to the creation of 2Vouch…

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This entry was posted on Monday, December 3rd, 2007 at 4:17 pm and is filed under commentary with . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.